{
  "frame": {
    "clean_live": 572,
    "by_vertical": {
      "hvac": 162,
      "kb_remodel": 97,
      "pest": 155,
      "roofing": 158
    },
    "builder_subdomain": 3
  },
  "performance": {
    "_cohort_rule": "FIELD (CrUX) and LAB (PSI) are SEPARATE cohorts, never blended in one number.",
    "field_crux_coverage": {
      "pct": 12.4,
      "n": 572,
      "k": 71,
      "moe": 2.7
    },
    "field_cwv_pass_rate_among_covered": {
      "hvac": {
        "pct": 46.7,
        "n": 15,
        "k": 7,
        "moe": 25.2
      },
      "roofing": {
        "pct": 0.0,
        "n": 3,
        "k": 0,
        "moe": 0.0
      },
      "kb_remodel": {
        "pct": 66.7,
        "n": 3,
        "k": 2,
        "moe": 53.3
      },
      "pest": {
        "pct": 44.4,
        "n": 18,
        "k": 8,
        "moe": 23.0
      },
      "ALL": {
        "pct": 43.6,
        "n": 39,
        "k": 17,
        "moe": 15.6
      }
    },
    "lab_psi_median_perf": {
      "hvac": 62,
      "roofing": 59,
      "kb_remodel": 58,
      "pest": 65
    },
    "lab_psi_perf_under_50": {
      "hvac": {
        "pct": 29.1,
        "n": 158,
        "k": 46,
        "moe": 7.1
      },
      "roofing": {
        "pct": 34.0,
        "n": 156,
        "k": 53,
        "moe": 7.4
      },
      "kb_remodel": {
        "pct": 25.5,
        "n": 94,
        "k": 24,
        "moe": 8.8
      },
      "pest": {
        "pct": 20.4,
        "n": 152,
        "k": 31,
        "moe": 6.4
      },
      "ALL": {
        "pct": 27.5,
        "n": 560,
        "k": 154,
        "moe": 3.7
      }
    },
    "lab_psi_median_seo": {
      "hvac": 92,
      "roofing": 92,
      "kb_remodel": 92,
      "pest": 92
    },
    "lab_psi_n": 572
  },
  "technical_seo": {
    "no_schema_at_all": {
      "hvac": {
        "pct": 21.8,
        "n": 156,
        "k": 34,
        "moe": 6.5
      },
      "roofing": {
        "pct": 21.5,
        "n": 149,
        "k": 32,
        "moe": 6.6
      },
      "kb_remodel": {
        "pct": 31.9,
        "n": 94,
        "k": 30,
        "moe": 9.4
      },
      "pest": {
        "pct": 35.1,
        "n": 148,
        "k": 52,
        "moe": 7.7
      },
      "ALL": {
        "pct": 27.1,
        "n": 547,
        "k": 148,
        "moe": 3.7
      }
    },
    "valid_localbusiness": {
      "hvac": {
        "pct": 34.0,
        "n": 156,
        "k": 53,
        "moe": 7.4
      },
      "roofing": {
        "pct": 39.6,
        "n": 149,
        "k": 59,
        "moe": 7.9
      },
      "kb_remodel": {
        "pct": 31.9,
        "n": 94,
        "k": 30,
        "moe": 9.4
      },
      "pest": {
        "pct": 24.3,
        "n": 148,
        "k": 36,
        "moe": 6.9
      },
      "ALL": {
        "pct": 32.5,
        "n": 547,
        "k": 178,
        "moe": 3.9
      }
    },
    "vertical_subtype_schema": {
      "hvac": {
        "pct": 23.7,
        "n": 156,
        "k": 37,
        "moe": 6.7
      },
      "roofing": {
        "pct": 22.8,
        "n": 149,
        "k": 34,
        "moe": 6.7
      },
      "kb_remodel": {
        "pct": 0.0,
        "n": 94,
        "k": 0,
        "moe": 0.0
      },
      "pest": {
        "pct": 1.4,
        "n": 148,
        "k": 2,
        "moe": 1.9
      },
      "ALL": {
        "pct": 13.3,
        "n": 547,
        "k": 73,
        "moe": 2.8
      }
    },
    "title_30_60": {
      "hvac": {
        "pct": 47.4,
        "n": 156,
        "k": 74,
        "moe": 7.8
      },
      "roofing": {
        "pct": 49.7,
        "n": 149,
        "k": 74,
        "moe": 8.0
      },
      "kb_remodel": {
        "pct": 47.9,
        "n": 94,
        "k": 45,
        "moe": 10.1
      },
      "pest": {
        "pct": 52.0,
        "n": 148,
        "k": 77,
        "moe": 8.0
      },
      "ALL": {
        "pct": 49.4,
        "n": 547,
        "k": 270,
        "moe": 4.2
      }
    },
    "geo_token_in_title": {
      "hvac": {
        "pct": 59.0,
        "n": 156,
        "k": 92,
        "moe": 7.7
      },
      "roofing": {
        "pct": 56.4,
        "n": 149,
        "k": 84,
        "moe": 8.0
      },
      "kb_remodel": {
        "pct": 55.3,
        "n": 94,
        "k": 52,
        "moe": 10.1
      },
      "pest": {
        "pct": 52.7,
        "n": 148,
        "k": 78,
        "moe": 8.0
      },
      "ALL": {
        "pct": 55.9,
        "n": 547,
        "k": 306,
        "moe": 4.2
      }
    },
    "accidental_noindex": {
      "hvac": {
        "pct": 0.0,
        "n": 156,
        "k": 0,
        "moe": 0.0
      },
      "roofing": {
        "pct": 2.0,
        "n": 149,
        "k": 3,
        "moe": 2.3
      },
      "kb_remodel": {
        "pct": 4.3,
        "n": 94,
        "k": 4,
        "moe": 4.1
      },
      "pest": {
        "pct": 1.4,
        "n": 148,
        "k": 2,
        "moe": 1.9
      },
      "ALL": {
        "pct": 1.6,
        "n": 547,
        "k": 9,
        "moe": 1.1
      }
    },
    "thin_under_300_words": {
      "hvac": {
        "pct": 11.5,
        "n": 156,
        "k": 18,
        "moe": 5.0
      },
      "roofing": {
        "pct": 16.1,
        "n": 149,
        "k": 24,
        "moe": 5.9
      },
      "kb_remodel": {
        "pct": 22.3,
        "n": 94,
        "k": 21,
        "moe": 8.4
      },
      "pest": {
        "pct": 16.9,
        "n": 148,
        "k": 25,
        "moe": 6.0
      },
      "ALL": {
        "pct": 16.1,
        "n": 547,
        "k": 88,
        "moe": 3.1
      }
    }
  },
  "aeo": {
    "ai_empty_raw_html": {
      "hvac": {
        "pct": 3.2,
        "n": 156,
        "k": 5,
        "moe": 2.8
      },
      "roofing": {
        "pct": 6.7,
        "n": 149,
        "k": 10,
        "moe": 4.0
      },
      "kb_remodel": {
        "pct": 7.4,
        "n": 94,
        "k": 7,
        "moe": 5.3
      },
      "pest": {
        "pct": 5.4,
        "n": 148,
        "k": 8,
        "moe": 3.6
      },
      "ALL": {
        "pct": 5.5,
        "n": 547,
        "k": 30,
        "moe": 1.9
      }
    },
    "blocks_ai_citation_crawler": {
      "hvac": {
        "pct": 3.2,
        "n": 156,
        "k": 5,
        "moe": 2.8
      },
      "roofing": {
        "pct": 2.7,
        "n": 149,
        "k": 4,
        "moe": 2.6
      },
      "kb_remodel": {
        "pct": 4.3,
        "n": 94,
        "k": 4,
        "moe": 4.1
      },
      "pest": {
        "pct": 2.0,
        "n": 148,
        "k": 3,
        "moe": 2.3
      },
      "ALL": {
        "pct": 2.9,
        "n": 547,
        "k": 16,
        "moe": 1.4
      }
    },
    "blocks_any_ai_crawler": {
      "hvac": {
        "pct": 3.8,
        "n": 156,
        "k": 6,
        "moe": 3.0
      },
      "roofing": {
        "pct": 3.4,
        "n": 149,
        "k": 5,
        "moe": 2.9
      },
      "kb_remodel": {
        "pct": 4.3,
        "n": 94,
        "k": 4,
        "moe": 4.1
      },
      "pest": {
        "pct": 2.7,
        "n": 148,
        "k": 4,
        "moe": 2.6
      },
      "ALL": {
        "pct": 3.5,
        "n": 547,
        "k": 19,
        "moe": 1.5
      }
    },
    "has_llms_txt": {
      "hvac": {
        "pct": 11.5,
        "n": 156,
        "k": 18,
        "moe": 5.0
      },
      "roofing": {
        "pct": 16.1,
        "n": 149,
        "k": 24,
        "moe": 5.9
      },
      "kb_remodel": {
        "pct": 18.1,
        "n": 94,
        "k": 17,
        "moe": 7.8
      },
      "pest": {
        "pct": 20.3,
        "n": 148,
        "k": 30,
        "moe": 6.5
      },
      "ALL": {
        "pct": 16.3,
        "n": 547,
        "k": 89,
        "moe": 3.1
      }
    },
    "faq_schema": {
      "hvac": {
        "pct": 7.7,
        "n": 156,
        "k": 12,
        "moe": 4.2
      },
      "roofing": {
        "pct": 8.7,
        "n": 149,
        "k": 13,
        "moe": 4.5
      },
      "kb_remodel": {
        "pct": 5.3,
        "n": 94,
        "k": 5,
        "moe": 4.5
      },
      "pest": {
        "pct": 6.1,
        "n": 148,
        "k": 9,
        "moe": 3.9
      },
      "ALL": {
        "pct": 7.1,
        "n": 547,
        "k": 39,
        "moe": 2.2
      }
    },
    "answer_structure": {
      "hvac": {
        "pct": 34.6,
        "n": 156,
        "k": 54,
        "moe": 7.5
      },
      "roofing": {
        "pct": 40.3,
        "n": 149,
        "k": 60,
        "moe": 7.9
      },
      "kb_remodel": {
        "pct": 31.9,
        "n": 94,
        "k": 30,
        "moe": 9.4
      },
      "pest": {
        "pct": 33.8,
        "n": 148,
        "k": 50,
        "moe": 7.6
      },
      "ALL": {
        "pct": 35.5,
        "n": 547,
        "k": 194,
        "moe": 4.0
      }
    },
    "machine_readable_author": {
      "hvac": {
        "pct": 17.9,
        "n": 156,
        "k": 28,
        "moe": 6.0
      },
      "roofing": {
        "pct": 20.1,
        "n": 149,
        "k": 30,
        "moe": 6.4
      },
      "kb_remodel": {
        "pct": 5.3,
        "n": 94,
        "k": 5,
        "moe": 4.5
      },
      "pest": {
        "pct": 9.5,
        "n": 148,
        "k": 14,
        "moe": 4.7
      },
      "ALL": {
        "pct": 14.1,
        "n": 547,
        "k": 77,
        "moe": 2.9
      }
    }
  },
  "local_seo": {
    "click_to_call": {
      "hvac": {
        "pct": 78.8,
        "n": 156,
        "k": 123,
        "moe": 6.4
      },
      "roofing": {
        "pct": 77.9,
        "n": 149,
        "k": 116,
        "moe": 6.7
      },
      "kb_remodel": {
        "pct": 58.5,
        "n": 94,
        "k": 55,
        "moe": 10.0
      },
      "pest": {
        "pct": 78.4,
        "n": 148,
        "k": 116,
        "moe": 6.6
      },
      "ALL": {
        "pct": 75.0,
        "n": 547,
        "k": 410,
        "moe": 3.6
      }
    },
    "areaserved_schema": {
      "hvac": {
        "pct": 20.5,
        "n": 156,
        "k": 32,
        "moe": 6.3
      },
      "roofing": {
        "pct": 20.1,
        "n": 149,
        "k": 30,
        "moe": 6.4
      },
      "kb_remodel": {
        "pct": 14.9,
        "n": 94,
        "k": 14,
        "moe": 7.2
      },
      "pest": {
        "pct": 12.8,
        "n": 148,
        "k": 19,
        "moe": 5.4
      },
      "ALL": {
        "pct": 17.4,
        "n": 547,
        "k": 95,
        "moe": 3.2
      }
    },
    "review_schema": {
      "hvac": {
        "pct": 12.8,
        "n": 156,
        "k": 20,
        "moe": 5.2
      },
      "roofing": {
        "pct": 11.4,
        "n": 149,
        "k": 17,
        "moe": 5.1
      },
      "kb_remodel": {
        "pct": 4.3,
        "n": 94,
        "k": 4,
        "moe": 4.1
      },
      "pest": {
        "pct": 10.1,
        "n": 148,
        "k": 15,
        "moe": 4.9
      },
      "ALL": {
        "pct": 10.2,
        "n": 547,
        "k": 56,
        "moe": 2.5
      }
    },
    "lead_form": {
      "hvac": {
        "pct": 57.7,
        "n": 156,
        "k": 90,
        "moe": 7.8
      },
      "roofing": {
        "pct": 63.1,
        "n": 149,
        "k": 94,
        "moe": 7.7
      },
      "kb_remodel": {
        "pct": 60.6,
        "n": 94,
        "k": 57,
        "moe": 9.9
      },
      "pest": {
        "pct": 62.2,
        "n": 148,
        "k": 92,
        "moe": 7.8
      },
      "ALL": {
        "pct": 60.9,
        "n": 547,
        "k": 333,
        "moe": 4.1
      }
    },
    "booking_widget": {
      "hvac": {
        "pct": 17.9,
        "n": 156,
        "k": 28,
        "moe": 6.0
      },
      "roofing": {
        "pct": 6.0,
        "n": 149,
        "k": 9,
        "moe": 3.8
      },
      "kb_remodel": {
        "pct": 2.1,
        "n": 94,
        "k": 2,
        "moe": 2.9
      },
      "pest": {
        "pct": 4.7,
        "n": 148,
        "k": 7,
        "moe": 3.4
      },
      "ALL": {
        "pct": 8.4,
        "n": 547,
        "k": 46,
        "moe": 2.3
      }
    }
  },
  "platform": {
    "n": 547,
    "wordpress_all_pct": 54.3,
    "share": {
      "other_or_custom": 23.2,
      "wordpress+elementor": 22.7,
      "wordpress": 18.5,
      "wordpress+divi": 6.9,
      "wix": 6.0,
      "godaddy_builder": 4.2,
      "wordpress+beaver": 3.8,
      "duda": 3.7,
      "wordpress+wpbakery": 2.4,
      "squarespace": 2.2,
      "leadgen:scorpion": 1.5,
      "framework:nextjs": 1.5
    },
    "builder_subdomain_pct": {
      "pct": 0.5,
      "n": 572,
      "k": 3,
      "moe": 0.6
    },
    "framework_modern_pct": 2.6
  },
  "ranking": {
    "organic_invisible_0kw": {
      "hvac": {
        "pct": 8.0,
        "n": 162,
        "k": 13,
        "moe": 4.2
      },
      "roofing": {
        "pct": 13.9,
        "n": 158,
        "k": 22,
        "moe": 5.4
      },
      "kb_remodel": {
        "pct": 7.2,
        "n": 97,
        "k": 7,
        "moe": 5.1
      },
      "pest": {
        "pct": 18.7,
        "n": 155,
        "k": 29,
        "moe": 6.1
      },
      "ALL": {
        "pct": 12.4,
        "n": 572,
        "k": 71,
        "moe": 2.7
      }
    },
    "thin_under_10kw": {
      "hvac": {
        "pct": 17.9,
        "n": 162,
        "k": 29,
        "moe": 5.9
      },
      "roofing": {
        "pct": 25.3,
        "n": 158,
        "k": 40,
        "moe": 6.8
      },
      "kb_remodel": {
        "pct": 23.7,
        "n": 97,
        "k": 23,
        "moe": 8.5
      },
      "pest": {
        "pct": 33.5,
        "n": 155,
        "k": 52,
        "moe": 7.4
      },
      "ALL": {
        "pct": 25.2,
        "n": 572,
        "k": 144,
        "moe": 3.6
      }
    },
    "has_a_number_1": {
      "hvac": {
        "pct": 75.3,
        "n": 162,
        "k": 122,
        "moe": 6.6
      },
      "roofing": {
        "pct": 67.7,
        "n": 158,
        "k": 107,
        "moe": 7.3
      },
      "kb_remodel": {
        "pct": 59.8,
        "n": 97,
        "k": 58,
        "moe": 9.8
      },
      "pest": {
        "pct": 43.2,
        "n": 155,
        "k": 67,
        "moe": 7.8
      },
      "ALL": {
        "pct": 61.9,
        "n": 572,
        "k": 354,
        "moe": 4.0
      }
    },
    "median_keywords": {
      "hvac": 114,
      "roofing": 58,
      "kb_remodel": 34,
      "pest": 28
    }
  },
  "cross_vertical_gaps": {
    "technical_seo.vertical_subtype_schema": {
      "hi": "hvac",
      "hi_pct": 23.7,
      "lo": "kb_remodel",
      "lo_pct": 0.0,
      "gap": 23.7,
      "publishable": true
    },
    "local_seo.click_to_call": {
      "hi": "hvac",
      "hi_pct": 78.8,
      "lo": "kb_remodel",
      "lo_pct": 58.5,
      "gap": 20.3,
      "publishable": true
    },
    "ranking.has_a_number_1": {
      "hi": "hvac",
      "hi_pct": 75.3,
      "lo": "pest",
      "lo_pct": 43.2,
      "gap": 32.1,
      "publishable": true
    }
  }
}