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audit methodology

How we grade your website

The audit reads your live homepage and grades five things a customer, Google, and AI all care about. Here is exactly what we check and where the numbers come from.

the short version

What the audit checks

The free audit reads your live homepage and grades five areas: local visibility, search readiness, phone load speed, visitor trust, and AI readiness. Every check is something we can read on your site right now. We grade inputs you control, never a rank position or a promise of more calls, because no honest tool can measure those from one page.

the five checks

Five areas, every one an input you can fix

Local

Get found locally

Whether Google and AI can read your business details, and whether they match.

  • Business schema (the "business card" code) is present, so your name, location, hours, and services are machine-readable.
  • Your name, address, and phone read the same across pages, not a few slightly different versions.
  • A phone number is clear on the homepage. With a full report, we also snapshot your Google Business Profile.
Search

Show up in search

Whether search engines can find, read, and tell apart your pages.

  • Each page has its own description, so Google is not guessing what the page is about.
  • Pages do not share the same headline, which search engines read as duplicate content.
  • A sitemap is in place and nothing is blocking search engines from reading the site.
Speed

Loads fast on a phone

How fast your homepage loads on a phone, and what is slowing it down.

  • Time to load on a phone, measured, not estimated.
  • The weight of your largest image, the most common thing slowing a page down.
  • Layout shift: whether things jump around while the page loads.

Measured with Google PageSpeed, the same field data Google uses. Target: under 2.5 seconds.

Trust

Earn trust

The basics that make a first-time visitor comfortable enough to reach out.

  • A secure connection (HTTPS) is in place, so no browser shows a scary warning.
  • The layout works on a phone, where most of your customers find you.
  • There is a clear way to contact you without hunting for it.
AI

Found by AI

Whether AI assistants like ChatGPT, Perplexity, and Google AI answers can read and quote you.

  • AI assistants are allowed to read your site (not blocked in robots rules).
  • Business schema is present for AI to quote, the same fix that helps local.
  • Your pages are written as clear answers to the questions customers ask.

This measures AI readiness, not rankings. No one can promise a spot in an AI answer. We show you the inputs AI assistants actually read, and label each by how strong the evidence is.

what this is not

We grade inputs, not outcomes

What we do measure

The things on your site that Google and AI read: your code, your speed, your content, your setup. All of it is checkable, and all of it is fixable.

The grade is a letter (A to F) and a score out of 100, weighted across the five areas above. The sample report you can run without an email uses one real fixture so you can see the format. Point it at your own domain and it reads your live homepage. Updated July 9, 2026.

Turn 5 grades into your fix list.

Run the free audit on your own domain. You get the five grades and the specific fixes.