A guided fishing outfitter
A guide service that works at night needed a site that felt like the water it works on.
Preview opens once the site is back on a live host.
The situation
A night trip is hard to explain and harder to sell from a page. Most guide sites are a phone number and a few photos, which leaves the visitor to work out what the trip even is. This one had to teach the thing and take the booking in one visit.
What we built
A dark, photographic site built around the water at night. A trip page that answers the obvious questions before it asks for anything, a cabin with its own gallery and rules, a small shop, and one contact path that routes by what the visitor actually wants.
The system underneath
Every page runs on one set of components, so a new trip type or a new product is a content change rather than a rebuild. Photography is served in modern formats at the size each slot needs, and the booking and contact paths are one form with different intents behind it.
What it changed
The site teaches the trip before it sells it. Someone who has never held a gig can see what the night actually involves, what the boat is like and where it runs, then book from the same page. The cabin and the shop stopped being afterthoughts and became part of the same business.
Type
Night water
A blackletter display over a clean sans, set on near-black
Palette
What we shipped
- Full site design and build
- Trip, cabin and shop pages
- Booking and contact routing
- Photography pipeline and modern image formats
- Merch storefront
Want to look around this one?
Preview opens once the site is back on a live host.
